Video: NBC Nightly News airs ‘Ice Bucket Challenge’ at UMMS

By Lisa M. Larson and Bryan Goodchild

UMass Medical School Communications

August 12, 2014

The red-hot “Ice Bucket Challenge” has brought in more than 100 donations to the UMass ALS Cellucci Fund in a matter of days, as families across the state and the country take the plunge to raise awareness of ALS and open up their wallets to support ALS research.

Chancellor Michael Collins and Chair and Professor of Neurology Robert Brown Jr., DPhil, MD, accepted the challenge last week, before 125 new medical students and Dr. Brown’s research lab on the lawn of the Worcester campus. Video of the doctors being soaked was shown on NBC Nightly News.

Charter TV3’s Worcester News Tonight and New England Cable News also covered the story, interviewing Dean Terence Flotte and the late Gov. Paul Cellucci’s family on the importance of ALS research at UMMS.  Gov. Cellucci, who died of ALS in 2013 at 65, helped launch the UMass ALS Cellucci Fund to support the work of Brown, an internationally renowned ALS researcher and the governor’s former doctor.

Chancellor Collins is encouraging participants in the viral video campaign to donate to and tag their videos with the website link.

Click here to donate to the UMass ALS Cellucci Fund and view media coverage below.

NBC News: Striking out ALS: Ice bucket challenge brings flood of donations

Worcester News Tonight

NECN: Cellucci family takes part in Ice Bucket Challenge

Related links on UMassMedNow:

UMMS chancellor, ALS researcher take Ice Bucket Challenge

Cellucci tribute race draws huge crowd, supports ALS research at UMMS

Telegram: Gov. Cellucci Tribute Road Race to carry on support for ALS research at UMMS
Cellucci Tribute Road Race benefits ALS research at UMMS
Chancellor told Cellucci he’d keep up drive for ALS cure
Gov. Cellucci talks about raising money for ALS research

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