• Multi-Factor: Beginning 8/1/17, before accessing HR Direct, you will need to enroll in DUO, our Multi-factor Authentication

    Multi-Factor Authentication coming to HR Direct!

    Beginning Tuesday, August 1, 2017, before accessing HR Direct, you will need to enroll a phone number in DUO, our Multi-factor Authentication (MFA) provider. This is a University-wide initiative to ensure that your personal information is protected. MFA requires you to provide something you know (your username and password), and something you have (such as a cell phone and/or landline).  When logging into HR Direct for the first time on or after August 1, 2017, you will be prompted to enroll with DUO. Once complete, you will then follow a simple two-step authentication process when accessing HR Direct. The link below will provide you all the information you need to register for MFA with DUO and prepare you for this important change.

    http://umassmed.edu/it/security/multi-factor-authentication

     

  • Multi-Factor: Beginning 8/1/17, before accessing HR Direct, you will need to enroll in DUO, our Multi-factor Authentication

    Multi-Factor Authentication coming to HR Direct!

    Beginning Tuesday, August 1, 2017, before accessing HR Direct, you will need to enroll a phone number in DUO, our Multi-factor Authentication (MFA) provider. This is a University-wide initiative to ensure that your personal information is protected. MFA requires you to provide something you know (your username and password), and something you have (such as a cell phone and/or landline).  When logging into HR Direct for the first time on or after August 1, 2017, you will be prompted to enroll with DUO. Once complete, you will then follow a simple two-step authentication process when accessing HR Direct. The link below will provide you all the information you need to register for MFA with DUO and prepare you for this important change.

    http://umassmed.edu/it/security/multi-factor-authentication

     

Online Advertising

online advertisingDigital Advertising

 

What is Online Advertising?

Online advertising is a form of digital advertising that uses the Internet to deliver promotional marketing messages to the target consumer/user.

Online advertising is one of the msot effective ways for organization of any size and type (i.e. businesses, non-profits) to expand their reach, attract more traffic to their website, generate new leads, find new customers/users and diversify their revenuew streams.

Nowadays there are so many was to advertise online - from Pay-Per-Click (PPC) and Pay-Per-Impression (PPM), paid social (Facebook, Twitter, LinkedIn, Pinterest, Instagram) to in-app advertising and display/banner ads. Depending on the type of business, the target customer and the behavioral profile, marketers choose from a combination of the above togwther with other marketing channels (e.g. emails, PR and Search Engine Optimization).

 

Our Services

Here at UMASS IT we have experienced digital marketers that have extensive experience with running digital Ad campaings. If you have decided to invest in promoting your products/services over the Internet and reach and engage the right customers, we can help you with the following:

  • Paid Search
  • Display Advertising
  • Facebook/Twitter/LinkedIn Advertising
  • Programmatic Advertising
  • Mobile Advertising
  • Video Advertising
  • Online Radio

 

 

 

 

Need help with advertising?

Contact us

 

 

 

 

 
square

Highlighed services

Conversion Optimization

 

 

 

 

 
video

Our Success Story

Dr. Harris & Vitiligo Website

 
 

 

 

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