What is Conversion Optimization?
Conversion optimization is the process of employing UX/UI tactics to improve your website or specific landing page’s capacity to convert online visitors into qualified leads or customers.
The act of “converting” may not always be related to a purchase. On the opposite - in many cases a “conversion” can be an email sign-up, creation of an account, visiting of a specific webpage, download of a file or completion of a survey.
Whatever the ultimate goal of your website is, a conversion is the successful completion of that action. Thus, the process of conversion optimization is simply the process of improving your website so as to improve the likelihood that your website’s visitors will complete that specific action.
There are several different approaches that we, at the UMMS IT, can employ to improve your website conversions, namely:
- Website users journey analysis
- Text/copy optimization
- A/B and multivariate testing
- Online surveys and user feedback
We will identify your website’s conversion barriers and design experiments to solve them using different planning frameworks and tools. At the design stage, we will make sure that the different experiment variations complement your existing visual style and result in improved user experience. At the testing stage, we will test our hypotheses utilizing A/B, A/B/C and multivariate testing and analyze which hypothesis results in the highest conversion rate.