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Implicit Association Test


At the heart of the book Blindspot: Hidden Biases of Good People is a method called the Implicit Association Test (IAT) which was designed by Tony Greenwald to detect the hidden contents of the mind.  Its original application was to explore the group-based preferences, stereotype, and identities that may not be accessible to conscious awareness.  Since then, it has been used widely to study preferences, beliefs, and identity, and found applications in domains of health, education, business, government, the law and law enforcement.  The test is currently available at 39 country sites, in 25 languages.

Tony and Mahzarin, with their colleague Brian Nosek, have been co-developers of the IAT, a method that transformed them and their research through the discoveries it permitted.  In this book, evidence from their laboratories, and from the over 14 million completed tests at their website is made available to the general reader.  The IAT technique, described in depth in Chapter 3 of the book has been available since 1998 at a website devoted to public education and research. Stand-alone tests are also available in the e-book version of Blindspot.

These demonstration tests are available at Harvard’s Project Implicit.

 IAT Criticisms and Research FindingsClick here to review the below IAT Criticisms and Research Findings slide.