Posted On: Wednesday, February 24, 2016
Digital Marketing, Information Technology, Innovation
As part of our Digital Marketing efforts, this winter we’ve been helping folks in the UMMS community expand their social media presence. People are consistently looking to tell their stories and to build communities of collaborators, supporters, and students. Tradionally in IT, this has been done via a website 'redesign.' More often a social media presence - such as on Twitter - is a terrific way to tell story and build community.
In the spring we’ll utilize the IT Genius Bar to promote the use of social media, communicate UMMS best practices, help them set up accounts, and to help them build their communities.
I’m often asked to recommend a few Twitter accounts as examples of engaging social media. The accounts below provide significant value by adding their smart, funny, and always interesting perspective on developments within their field. Please consider following them!
Let me know in the comment section of other accounts you find valuable.
- does a great job of consistently posting events (Mindfulness, CEOD, LGBTQA) mixed in with 'quote of the day'
- @heenastat and @surgeoninheels is an Acute Care Surgeon, Intensivist, & Health Services Researcher who believes in health & social justice.
- @connieajohnson focuses on the research ecosystem and communicates to the general public
- @darwinsdogs (part of the @karlssonlab) and is crowdsourced, dog-powered science exploring dog evolution. They link to their very popular forums.
- @OlendzkiBarbara Applied nutrition and healthy eating; will post recipies.
- @muellerlab very active Gene Therapy lab. Will respond to questions about their research.
- @CnFuhrmann educator and researcher interested in promoting the career development of PhD scientists. It's an interesting look into the world of PhDs.
- @RNAmbros super interesting, wide-ranging geneticist.
- @Wormtown_Sean multi-talented researcher, local musician
- @UMassMicrobiome a deep dive into the world of the microbiome
- @HarrisVitiligo researcher/clinician leader in the skin disease vitiligo
- @DrSherryPagoto terrifc leadership in melanoma,, social media, health policy. Very engaging and will respond to questions/comments.
- Of course, @umassmedit, @mashazabaruk, and @gregwolf1