What is Video Marketing?
Video Marketing is simply using video content to promote or market a product or a service to your target customers/users. In today’s digital landscape, a well-defined digital marketing campaign can greatly benefit from creating and incorporating video content into the mix.
- Customer testimonials
- Videos from live events
- How-to videos
- Explainer videos
- Viral (entertainment) videos
There are many advantages why one should consider using video content when running a promotional marketing campaign:
- Video is emotional
- Video improves conversion rates
- Video is effective
- Video improves visibility on search engines
- Video is easy to “consume”
If you are considering using video to promote your products/services, we can help you achieve your goals. We will work with you to define your marketing goals, conduct market/user research, shape your marketing message, define a clear call-to-action and assist with producing the promotional video.