What is Online Advertising?
Online advertising is a form of digital advertising that uses the Internet to deliver promotional marketing messages to the target consumer/user.
Online advertising is one of the msot effective ways for organization of any size and type (i.e. businesses, non-profits) to expand their reach, attract more traffic to their website, generate new leads, find new customers/users and diversify their revenuew streams.
Nowadays there are so many was to advertise online - from Pay-Per-Click (PPC) and Pay-Per-Impression (PPM), paid social (Facebook, Twitter, LinkedIn, Pinterest, Instagram) to in-app advertising and display/banner ads. Depending on the type of business, the target customer and the behavioral profile, marketers choose from a combination of the above togwther with other marketing channels (e.g. emails, PR and Search Engine Optimization).
Here at UMASS IT we have experienced digital marketers that have extensive experience with running digital Ad campaings. If you have decided to invest in promoting your products/services over the Internet and reach and engage the right customers, we can help you with the following:
- Paid Search
- Display Advertising
- Facebook/Twitter/LinkedIn Advertising
- Programmatic Advertising
- Mobile Advertising
- Video Advertising
- Online Radio