• Notification: The most recent ransomware, currently called Petya or NotPetya, is spreading worldwide.

    The most recent ransomware, currently called Petya or NotPetya, is spreading worldwide.  It is similar to the Wanna.Cry ransomware that wreaked havoc recently. Be on the lookout for Phishing emails. Phishing emails often contain an attachment or a link where a user is asked to provide personal data, such as username, password, or other types of information and are often threatening and time sensitive. Never click on links or attachments that you were not expecting. If you think you may have received a Phishing email and/or have clicked on a suspicious link, or attachment contact the UMMS IT Help Desk at (508) 856-8643 

  • Notification: The most recent ransomware, currently called Petya or NotPetya, is spreading worldwide.

    The most recent ransomware, currently called Petya or NotPetya, is spreading worldwide.  It is similar to the Wanna.Cry ransomware that wreaked havoc recently. Be on the lookout for Phishing emails. Phishing emails often contain an attachment or a link where a user is asked to provide personal data, such as username, password, or other types of information and are often threatening and time sensitive. Never click on links or attachments that you were not expecting. If you think you may have received a Phishing email and/or have clicked on a suspicious link, or attachment contact the UMMS IT Help Desk at (508) 856-8643 

Conversion Optimization

Conversion optimizationconversion optimization

 

What is Conversion Optimization?

Conversion optimization is the process of employing UX/UI tactics to improve your website or specific landing page’s capacity to convert online visitors into qualified leads or customers.

The act of “converting” may not always be related to a purchase. On the opposite - in many cases a “conversion” can be an email sign-up, creation of an account, visiting of a specific webpage, download of a file or completion of a survey.

Whatever the ultimate goal of your website is, a conversion is the successful completion of that action. Thus, the process of conversion optimization is simply the process of improving your website so as to improve the likelihood that your website’s visitors will complete that specific action.

 

Our Services

There are several different approaches that we, at the UMMS IT, can employ to improve your website conversions, namely:

  • Website users journey analysis
  • Text/copy optimization
  • A/B and multivariate testing
  • Online surveys and user feedback

We will identify your website’s conversion barriers and design experiments to solve them using different planning frameworks and tools.  At the design stage, we will make sure that the different experiment variations complement your existing visual style and result in improved user experience. At the testing stage, we will test our hypotheses utilizing A/B, A/B/C and multivariate testing and analyze which hypothesis results in the highest conversion rate.

 

 

 

 

Need help with conversion optimization?

Contact us

 

 

 

  

 
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Our Success Story

Dr. Harris & Vitiligo Website

 
 

 

 

 

 

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