What is Digital Marketing?
Digital marketing, also known as Internet or online marketing, focuses on using the Internet medium to promote a product or a service. Through the use of different digital strategies, digital marketing helps increase brand awareness, which in turn leads to increased web traffic, more qualified leads and ultimately improved business results.
When developing a digital marketing strategy, there are several areas that have to be considered such as Branding, Creative & content, Online Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media and Web Analytics.
Here, at UMMS IT we have experienced digital marketing practitioners with experience in both developing and managing digital marketing and online advertising campaigns. We can help you with driving website traffic and improve search engine visibility.
Explore our digital marketing services if you are considering promoting your products/services over the Internet. We can work with you to set goals, develop digital strategies, run campaigns and analyze the effectiveness of those campaigns through pre-defined Key Performance Indicators (KPIs).