The University of Massachusetts Medical School receives a $35.6 million federal grant to develop an online site that consumers and small businesses in New England could use to shop for health insurance. John L. Sullivan, MD, vice provost for research, professor of pediatrics and molecular medicine, and Jay S. Himmelstein, MD, MPH, professor of family medicine & community health and medicine and director of Public Sector Health Information Technology Policy, comment on the significance of the work funded by this grant.