Pharmaceutical Marketing

By the end of this module, viewers will be able to:


  • Demonstrate understanding that pharmaceutical representative visits are part of a highly structured marketing campaign with the goal of increasing product sales
  • Recognize the marketing techniques used by pharmaceutical representatives and their impact on prescribing


To be linked to a version of this module that provides Free CME click here

    95E964A3-4F8E-4ABD-9675-44A2936CB54C@local To download this module as a PowerPoint click here 

    95E964A3-4F8E-4ABD-9675-44A2936CB54C@local To download this module as a PDF click here 

    95E964A3-4F8E-4ABD-9675-44A2936CB54C@local To download the narration of this module as a Word document click here 


Additional Helpful Resources for Providers and Teachers:

Evaluation Tools

95E964A3-4F8E-4ABD-9675-44A2936CB54C@local Content Evaluation (questions and answers related to the content provided in this module)

95E964A3-4F8E-4ABD-9675-44A2936CB54C@local  Module Evaluation (questions for the evaluation of this module) 


95E964A3-4F8E-4ABD-9675-44A2936CB54C@local  Case(s) presented in this module for use in small group discussion

    • To download as a PowerPoint click here                                                         




Mailing Address
Meyers Primary Care Institute
630 Plantation Street
Worcester, MA 01605

425 North Lake Ave
Worcester, MA 01605
Tel: 508-791-7392
Fax: 508-595-2200